Originally started as Party Shades Co. circa 2012 the brand sought to create an original, affordable and customizable sunglasses platform on a level never before offered.

The brand shares a passion for design and customization, whether it’s wrenching on cars, bikes, websites, graphics, whipping up some art, snapping photos or even making videos, they’re creators at heart, so it was only natural that when they set out to create a brand of our own that they brought their interests with them. After a couple of years they decided to take the brand further into the spotlight of our direct interests, something we could push our true vision through – In March of 2014 Party Shades grew up and became Heat Wave Visual ®

Over the past couple years with no shortage of hard-work, Heat Wave has grown by still sticking to their original virtues – creating original quality products, something that they wear themselves day-in-and-out, and supporting those who share their passions and vision. We believe that if you want it done right, you have to do it yourself, so we still have a completely hands on operation – All of our glasses are designed in house and feature original artwork; from the logos, all the way down to the patterns you see on the arms, it’s all done by us. We’re even doing the website, marketing, e-mails and order fulfillment, so when you get a pair of glasses from us, you are getting your product straight from the creators, and that right there is what makes the Highly Visual  difference.

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