New Purpose-Built Hats

Our Purpose

Nurture the next generation of blue collar with superior-quality gear, supplies and steadfast support — protect, honor + inspire.

OUR MISSION

Make each trade + community stronger brick by brick™ — dedicated to physical, mental + commercial wellbeing of our people and businesses.

OUR VISION

Millions of new tradespeople in highly rewarding careers honing skills they love — a life of grit we’re really F*n proud of™.