At Purpose-Built, we believe real strength isn’t just measured in muscle or grit. It’s in the moments when we choose to speak up, reach out, and show up for one another.
That’s why we’re proud to introduce Jimmy Queen as a featured voice in this year’s Headstrong campaign, our movement to break the silence around mental health—especially in the trades and industries where toughness is expected and struggle is rarely spoken.
Jimmy isn’t just sharing stories. He’s lived them.
A former tradesman, Jimmy knows the pressure of long days, heavy expectations, and the culture of "just tough it out." He also knows what it’s like to battle addiction, bury emotions, and carry the weight of it all alone. But he found a way through.
Now sober and grounded in purpose, Jimmy has become a lighthouse for others, helping men navigate the storms they rarely talk about. He’s here to remind us that vulnerability isn’t weakness. It’s a different kind of strength, the kind that saves lives.
Through Headstrong, Jimmy will be sharing his journey, connecting with our community, and helping redefine what it means to be built strong.
Because no one should have to weather it alone.