As an active participant and supporter of Canada’s professional design community, Purpose/Built regularly partners with the RGD on events and industry initiatives, including Creative Earners, the national survey of the creative industry across Canada, the Future by Design speaking series, and the RGD Student Awards, sponsoring the Purpose/Built Award for Strategic Design.
Representing over 3,100 graphic designers, managers, educators and students, the Association of Registered Graphic Designers (RGD) is a hub for the graphic design community, promoting knowledge sharing, continuous learning, research, advocacy, and mentorship.
RGD’s mandate is to raise professional standards and promote best practices throughout our industry. Their vision is for a graphic design profession that is broadly valued for its contribution to life, commerce, and society.
Purpose/Built have partnered with Canadian Stage to design and curate the performing arts company’s INTERMISSION immersive event series. Designed to engage new audiences with the rich ideas and conversations that drive each season, each event explores the themes and ideas presented at Canadian Stage, drawing guests into the company’s culture and inner sanctum in unexpected ways.
Canadian Stage is one of the country’s leading not-for-profit contemporary theatre companies. Under the direction of Artistic & General Director Matthew Jocelyn and Managing Director Su Hutchinson, the company produces and presents theatre with a focus on emerging performance styles that integrate theatre with other artistic media such as dance, film, visual arts, and more. Sharing innovative and vibrant performance work from Canada and around the world, they stage an annual season at three Toronto venues (The Bluma Appel Theatre, St. Lawrence Centre for the Arts; The Berkeley Street Theatre; and the High Park Amphitheatre), in addition to running a series of artist training, education, and community outreach initiatives.
Canadian Stage is dedicated to reinforcing Toronto’s position within an international cultural dialogue, by acting as a home, incubator, and exporter of leading Canadian and foreign theatre. They are committed to reading the pulse of performing artists as they are working now and creating the channels for audiences to encounter and enjoy their work.
Quite by accident—in the midst of procuring a signage quote—our relationship with Big League Book Club (BLBC) began. We work with the NPO to design and promote their literacy and basketball programming for Toronto’s vulnerable youth, helping out with material and web design, events, and organizational design.
The Big League Book Club (BLBC), an Ontario Registered Not For Profit, began in 2007 as a literacy based basketball and youth program for boys in the Toronto District School Board (TDSB). Conceived by TDSB Principal Kevin Battaglia and Former TDSB Trustee Patrick Rutledge, BLBC’s goal has evolved to facilitate literacy and life skills in young boys and girls using sport and professional athletes and role models as the motivation.
Sport and pro athletes attract the children, but the organization’s focus is on getting them reading—and enjoying it—while imparting positive sport and life skills.
In 2009, BLBC partnered with Toronto Raptor DeMar DeRozan to launch DeMar’s Slam Dunk Book Club, a program originally conceived with former Raptor Chris Bosh. Since DeMar came on board, the program has flourished, in large part due to his personal belief in the importance of learning and academics to developing kids’ full potential. Now, Big League operates the DeMar Slam Dunk Book Club, Rule7, and Academy camps as extra-curricular programs designed to complement in-school literacy programs.
Initially, Framework contacted Purpose/Built to request a proposal to realign their brand architecture and address communication and marketing challenges which had emerged adjacent their rapid growth and program development. Recognizing that the NPO’s funds were better spent on their work than ours, we entered into a pro bono partnership, retooling their brand and program banners to ensure their tools were game-ready for the next phase of the ambitious organization’s plans.
We became fast friends, and pitch in wherever we can to help this worthy outfit continue their very good work.
Framework is an incubator of initiatives that bring a fresh perspective to the wicked problems facing both the nonprofit and cultural sectors; future projects will focus on capacity building for emerging artists.
Framework emerged in 2003 to connect awesome nonprofit organizations with young, talented professionals who want to volunteer their time, bringing these great people together at their signature Timeraiser events—a night of art, music, and conversation that’s equal parts fun and social good.
A decade later, Framework launched the Techraiser program, this time addressing the challenge of improving digital skills in the nonprofit sector. Through workshops and online resources, they’re helping build a more tech-savvy social good labour force.
Purpose/Built is a proud supporter of the arts, with a long history of providing pro bono partnership and active brand development and strategic support to worthy, yet often under-funded organizations.
Originally approached to provide creative support for a design refresh of the legacy brand Acting Up Stage Company, we partnered with the Company team and board to conduct a complete renaming and rebranding exercise. The result—The Musical Stage Company—was a complete evolution project, designed to improve the Company’s position within Toronto’s crowded theatre scene and align their identity with their artistic maturity and reputation.
The Musical Theatre Company produces entertaining and poignant contemporary musicals, bringing new musicals to life and developing the artists and audiences of tomorrow.
Since 2004, the company has been rewarded with rave reviews, sold-out performances, 53 Dora Mavor Moore Award nominations, 10 Toronto Theatre Critics’ Awards and 10 Dora Mavor Moore Awards. They have been recognized by arts councils, foundations, corporate sponsors and private donors for artistic excellence and prudent financial management.
The Musical Stage Company actively engages in musical development via its NoteWorthy program. Noteworthy unites Canadian playwrights and composers, gives them a creative environment in which to collaborate and experiment, invests in their ideas through small commissions, and ultimately shepherds work from development to full production, developing new musical works that meet the Company’s mandate and investing in artists who can help fulfill this vision.