Daniel Adams combines his love of texture, patterns, and vector illustration with the edible glue that binds our nation. Finally, a meal you can hang on a wall!
An interview with Daniel Adams on his silver-winning submission, Curds, in the Graphis Poster Annual 2014 competition.
T+K: The creative brief asked you to explore your own thoughts and ideas on Canadian identity – how did you arrive at your subject matter?
Daniel: I wanted to combine my love for designing patterns with my habit of making incredibly unhealthy food choices into a poster that is unapologetically Canadian, and I’m really sorry about that. Maybe you think it’s a sickening amount of fries, gravy, and curds or maybe it makes you hungry just looking at it.
T+K : What sort of person do you imagine owning your poster?
Daniel: People who share my love for this Canadian treat and also share my lack of experience in maintaining a healthy diet. It would also make great restaurant and kitchen art (I’m talking to you, boutique poutine joints and people looking to redecorate their kitchen.)
T+K: Describe your process.
Daniel: First, I started by eating a poutine. Secondly, I drew a series of hand-drawn sketches, plotting out the positioning of the fries in one drawing, gravy in another, and curds in another. I scanned and layered them atop each other so that I had a cohesive mess of goodness. After tracing the initial sketches, I began to duplicate the imagery, developing a loose pattern of poutine. After filling the entire poster area, I went back to each curd and gravy dripping and altered them to make each bit unique. It took some time finding the right colours and tones for the tasty curds and golden fries, but I think I discovered the right balance. I finished the poster by throwing the entire wall of poutine inside a perfectly geometric, textured brown paper carton that’s labelled appropriately.
T+K: What’s your favourite detail?
Daniel: The design of the curds. It was deceptively difficult to represent a cheese that’s somewhere between solid and melting.
T+K: So, how does it feel to win a Graphis award for your work?
Daniel: I’m thrilled. It’s always nice to be recognized for something you had a lot of fun putting together. I think I will celebrate by eating a disgustingly large poutine.
This poster received a Silver Graphis Award.
Size: 18 x 24″