Ersatz Canadiana swag is everywhere, and made anywhere but in Canada.
After a search for quality, affordable Made-In-Canada souvenirs for Viamede Resort, we ultimately looked to the most local source of all—Viamede itself.
Following several days and nights spent on the property while supplying some creative and art direction for an environmental photo shoot in support of the resort’s web project, we got to talking. The Viamede property is vast and offers several unique features, landscapes, and environmental treasures you simply can’t experience anywhere else.
Working with the local resort management team, we had sourced several Kawartha artisans to supply locally-made merchandise for the Shop at Viamede. The gap was in the availability of merchandise that captured the property itself. To address this shortfall, we opted to make our own.
The Viamede experience is a partnership between the resort land, its staff, and the guest, and as such is highly subjective. These thoughts became central to the design brief and were visualized within textured and layered vector illustrations of key elements of the Viamede product line.
We carefully considered both the visual and experiential perspectives on the property, reviewing the features that garnered the most mentions on TripAdvisor, and chose to produce art that captured a balanced view of the guest experience—a sort of Viamede ‘greatest hits’.
We ultimately chose the Viamede landscape, with great pines and big sky, the Tamworth pig, who presides over the Viamede on-site farm, and the great Viking Oak which lies in a hollow in the wilds of the property, accessible only by foot on one of the many woodland resort trails.
And, as the Viamede motto is ‘Boldly different.’, we also created a life-size custom vector illustration of the great Yeti. The Viamede Yeti prowls the property during the winter months, and intrepid children (or the young-at-heart) may find him anywhere from on the trails to the tennis courts to in the yoga studio.
If you find him, report immediately to the front desk to claim your prize.
While the line was initially conceived and designed on a cost-recovery basis, its popularity with guests has spawned a rethink of its potential as a minor revenue stream. This year, we’ll be adding culinary line including featured recipe postcards from Chef Kevin McKenna’s Locavore Program.
At the end of the day, the owner’s biggest concern is that guests feel they are welcome, and can fully appreciate and enjoy all the property has to offer and all of the details that make it a one-of-a-kind experience.