The Malaysian Entrepreneurs Festival (TMEF) hosts events across Malaysia to help entrepreneurs to achieve their business goals through education, leadership development programs and open forums to discuss current issues. Despite hosting over 100 events a year, TMEF was still using spreadsheets and manually keeping track of user attendance and budget allocations. Purpose/Built was engaged to develop a technology solution to drive attendance and better manage day-to-day operations and planning.
With a series of upcoming events promoting digital technology to entrepreneurs, it was a perfect opportunity for TMEF to demonstrate their own digital innovation and establish credibility among their target audience. Purpose/Built worked closely with TMEF management to brainstorm the challenges that needed to be solved and the operational workflows that needed to be addressed. The result was the birth of the TMEF mobile app.
The robust event system application brings TMEF’s events to life, transforming how users register for events and keeping them informed with real-time information on resources, deals and upcoming events. The app uses industry-leading software to allow TMEF to realign resources and optimize for cost efficiency as well as the easy management of daily tasks. Its in-depth post-event analysis tool helps TMEF gain insights and apply data patterns to the planning of future projects.
The app also supports the TMEF office in tracking user responses via an interactive event calendar that enters users in a draw upon completing a digital survey. Event teams can act quickly on customer feedback and entice further interactions and greater engagement.
The TMEF mobile app elevates the user experience by providing seamless event information combined with mobile wallet capabilities to sell tickets. It has also solved many operational issues and helped to minimize human error in planning and management processes, which had been contributing to revenue loss.
The app has led to a significant increase in sign-up rates, and a jump in the number of events from 100 to over 150 events per year. The number of event registrants grew by over 50,000 year-over-year, facilitating opportunities for like-minded entrepreneurs keep in touch and stay on top of the latest technology.