As an agency with a reputation for developing creative and effective national public relations campaigns, RougePR needed to revamp its website to tell the story of the firm digitally through bold design and a top-notch user experience.
With a common focus on building strong brands, Purpose/Built and RougePR realized we would get the best result by working closely as a united team. We strategized with RougePR’s management and creative teams to fully understand the brand’s identity and plan a site focused on their portfolio of work, with a minimalistic and contemporary look and feel.
After rounds of brainstorming, meetings, and coding, we delivered a clean, modern site that delivers a bold visual identity for RougePR. The refreshed website is extremely responsive, built using WordPress CMS, and compliant to w3c standards. The user experience was created with a focus on mobile viewing as the primary browsing method.
By using simplified navigation and streamlining the design structure, it is now easy to manage and provide a consistent aesthetic feel across all devices. Carefully curated visuals and clear, easy-to-digest content have resulted in a measurable positive impact, including a significant increase in website traffic and online leads.