When you shatter your glass boardroom tables, do you head to Restoration Hardware or do you shake down your network for something special?
One of our Project Managers had a friend, who had a friend, who knew a woman named Lucy who made interesting things out of wood. So, we met with her; and then, we hired her.
As previously mentioned, we’d shattered our glass tables, but the modern aluminum frames were still in great shape. It felt like a crime to just toss the framework, so we worked with Lucy on a custom tabletop. As we talked, conversation turned to the Kitchener-Waterloo area; people we knew in common, places we loved, etc.
A short time prior, the St. Jacobs Market had tragically burned down, ending an era. Many of us had frequented the market and were curious about the new build. A short time later, Lucy heard that the original douglas fir beams from the market walls and ceiling were available, though many were badly scorched. She was headed out to take a look at the wood and immediately thought of us. All of our agency décor is hand-picked on our many trips to all corners of Canada. These trips—and incredible finds—are central to our brand, and our agency culture.
So, we eagerly accepted Lucy’s offer to build us a table from the historic St. Jacobs wood. In turn, we also accepted her request to build her visual identity for her fledgling woodcraft business.
For her visual identity, Lucy wanted a mark that paired her love of wood grain with the toughness and simplicity of old branding iron design. We worked a stylized rasp into her monogram, as an emblem of her own grit and resolve to work her medium into the forms she designs.
Lucy has been back to help us with several new projects, like our custom wood and iron bar rail, and an antique farm fence installation.
As for our table, check it out below or swing by and pull up a chair.