Hydro One Ltd. is one of North America’s largest electricity delivery companies in geographic scope and asset value. In 2015, the company went public, and continues to focus on their core businesses which earn stable, regulated returns and accounted for almost all of the $747 million in net income the company earned in 2014.
We were asked to work with Hydro One’s investor relations and corporate communications team to design their first-ever annual report as a publicly traded company (H:CA).
The Initial Public Offering (IPO) in 2015 had been an enormous success, and now looking forward to its first full year as a publicly traded company, it was time to issue a historic annual report that would capture the scope and value of the operation for an investor audience for the first time.
While most people in Ontario were certainly familiar with Hydro One Networks Inc., the electricity transmission and distribution company had become a wholly-owned subsidiary of a new master, Hydro One Ltd. Accordingly, Hydro One had to take a step back and reposition itself before a diversified investor audience, learning communications compliance within a new regulatory and promotional context.
The annual report wrapper design was a challenging exercise in data and content design. Compressing an incredible amount of information, background explanation, and reporting into a tight editorial layout—while delivering a strong design impression—we integrated powerful environmental photography we’d produced in 2015 with custom vector infographics and map design that together told a story of a company of near-unequalled scale and potential.
At the time of this writing, the total gross proceeds to the Province of Ontario (the previous sole company shareholder) from the Offerings totalled approximately $1.97 billion in aggregate. We can take no credit for this of course, but we can say that the 2015 annual report is a source of pride within the organization and has proven an invaluable investor tool.
On October 19, Hydro One Limited received the PR News Platinum PR Award for Best Annual Report at the organization’s annual event in New York City. PR News honours top initiatives in campaigns ranging from crisis management to social media to word of mouth marketing.
“As our ownership changed, we knew we had the opportunity to reposition the Company and ensure that investors could connect with Hydro One and its new leadership while understanding the value delivered every day,” said Ferio Pugliese, Executive Vice President, Customer Care and Corporate Affairs, Hydro One. “We are proud of our achievements and want shareholders to feel confident about their investments in Hydro One.”
The Company’s 2015 Annual Report tripled in page visits over the previous year and was also delivered ahead of schedule and on budget. It was released on the same day as the Company reported its fourth quarter results – a major accomplishment when compared against other publicly trades companies in Canada.”