The Ontario craft beer market is glutted with hobbyists, hipsters, and bad design. How do you help a deserving, tenured brewery get their due?
Unlike so many products driven purely by a desire for financial success, each Hockley product – and the brewery itself – is backed by true entrepreneurial spirit based on raw, plainspoken passion and a love of fun.
The beer is great. But it’s the story, rooted within the eccentricities and character of the team behind the brand, that draws new fans to the fold. The Hockley story has been cultivated and openly allowed to drive design, copy, and content, with every can, ad, and promo piece. This personality shines through in every product, ad, and package and is not only compelling, but honest.
Over the last five years, we’ve worked with the brewery to produce:
- six can designs
- the brewery website
- multiple integrated media campaigns (out-of-home, print, social media)
- coasters, posters, postcards, and banners
- tradeshow exhibit design
- open houses and industry events
…and a 20-foot can raised in a farmer’s field beside a busy highway.