While some of us who inhabit the annual migratory path of the regal Canada Goose may see their summer visits as a nuisance, Daniel sees nothing but beauty. This gorgeous and original embroidered iron-on badge will enliven even the most drab camp blanket, jacket or knapsack, and is a great alternative to the ubiquitous Canadian flag.
We interview our own Daniel Adams, Art Director, Graphic + Motion, on his illustrated iron-on badge design.
T+K: The original competition was to design a custom embroidered emblem evocative of our Canadian roots. Tell us a little about how you arrived at your design.
Daniel: I wanted to develop a badge that was not only blatantly Canadian, but incorporated the Tamm + Kit brand and could be pared down to a simple icon. I went straight for the animal with Canada in its name, simplified the look of the goose, and adorned the badge with our key logo element, the plus sign. I illustrated the goose in flight at this specific angle as it looked heroic and, dare I say, patriotic.
T+K: You grew up in New Brunswick. When did you get your first goose?
Daniel: If you mean the first time a dog gave me a “how do you do” with its schnoz, then I would be guessing at a very young age as I lived around many rude dogs. I’ve never hunted for geese, or any other animal for that matter. The goose itself was a rare sight in the area where I grew up that I would see and hear flying past my house only a few times. Recently the community constructed a habitat that geese now flock to and they are all over the place now.
T+K: Can you take us through your design process?
Daniel: I’m always looking to take an idea and simplify it as much as possible so you have a thoughtful design piece that looks effortless. I wanted to capture the action of flight by providing perspective and distance via angled lines and variably scaled logo elements. The bright background colours represent the morning sunrise across a healthy green landscape, visualizing the themes of prosperity and a bright future.
T+K: We’ve noticed that most designers have a ‘thing’. What’s your ‘thing’ ?
Daniel: Designing vector iconography and thinking of strange things to draw, like a hamburger with rabbit ears listening to a Walkman with no cassette inside. Silly hamburger, there’s nothing playing! And on the rare occasion, it’s a useful talent.
T+K: Where do you see your badge best displayed? Jean jacket? Sash? Camp blanket?
Daniel: I want to be standing on the subway and glance over to see it ironed on to some stranger’s book bag. I’m sorry, what do you call it here? Back pack.
T+K: Where do you see your migratory path taking you?
Daniel: I’m only now beginning to get the travel bug; up until now I never had a huge desire to leave Canada and explore the rest of the world. I’ve lived in four Canadian capitals, but have barely left the country. There’s plenty of places I plan to visit, but I really want to see Paris, London, and Reykjavik.
T+K: In Toronto, goose poop is a pernicious civic issue seriously affecting the enjoyment of public spaces. Discuss.
Daniel: I quickly learned after exploring the Toronto Harbourfront and High Park for the first time that goose poop is annoying and disgusting. We need to hire a goose poop squad, or GPS for short. Their main goal is to globally position (see what I did there?) the city of Toronto as the goose-poop-free capital of southern Ontario.