Cynthia brings to Purpose/Built 15 years’ experience leading major communications initiatives for recognized brands internationally. She has developed integrated marketing campaigns, launched company intranets, developed major websites, built internal publications from scratch and led large teams to award-winning achievements. She thrives at delivering innovative concepts and ideas for clients on time and on budget.
Cynthia enjoys working at the intersection of strategy, design, and communications. She helps solve complex problems by looking beyond what might seem an obvious solution to the business objectives it is trying to solve. When she reaches an insight with her team she draws on an expansive toolkit developed from her years of experience in various communications roles.
Cynthia’s professional experience is in electrical utilities and retail. She joins Purpose/Built from Hydro One where she shepherded the organization through major changes – including the largest IPO on the Toronto Stock Exchange in the last 15 years.
She believes basing strategic plans on a solid foundation of research is integral to achieving success. She has won numerous awards including the IABC’s Jake Wittmer Research Award recognizing the effective use of research in organizational communication. Cynthia’s work ethic, creativity, and agility produces insightful work for our clients that’s Purpose/Built and best-in-class.