Ciabh, our principal, strategist, and head copywriter, arrived in the industry from the land of broken dreams known colloquially as ‘the arts’. Ciabh leads the agency in the provision of our signature partnership model, unifying award-winning strategy, content, and design to simplify and solve complex business challenges and realign brand strategy with diverse, omnichannel target audiences.
She credits her time spent doing hard time in ill-fitting agencies and prior careers with the ideas and insight that make the agency an intelligent and agile creative partner for the many and diverse clients we serve. Known for her uncanny ability to merge thoughtful design with the strategy that drives business forward, Ciabh is a tireless source of big ideas and deadly one-liners, and a stickler for research-based, strategic creative.
Ciabh has worked with leading brands in diverse global markets from finance and retail to energy and mining to simplify complex challenges on behalf of client partners and design and execute insightful, effective brand strategies.
Ciabh studied Film & Communications and Cultural Studies at McGill University and began her career as a writer and copywriter, working for many agencies as well as Saturday Night, Toro, Descant and Quill & Quire magazine. Her award-winning work has been featured by Graphis, the IABC, Marcom Awards, Marketing Magazine, and Registered Graphic Designers Awards. Ciabh sits on the board of Conestoga College’s Design & Advertising program and is a regular executive partner and speaker for the Registered Graphic Designers, Canada’s largest professional design communications organization.