Chong Jin is Purpose/Built’s Chief Digital Officer and Head of our Malaysia studio. For over a decade, Chong Jin has led a talented team of programmers, developers and designers in delivering creative digital solutions to clients across Asia and North America, employing the most advanced digital and mobile technologies available.
Having entered the industry in the early days of the IT bubble, Chong Jin has experienced the rise of the digital age firsthand, and knows the power of digital capabilities in building brands, engaging with consumers and disrupting industries. With Asia’s early adoption of mobile phones and highly developed digital consumer culture, it is the ideal environment to keep on top of global industry trends.
Using his extensive technical knowledge and passion for intelligent design, Chong Jin works closely with Purpose/Built’s strategy team and client project teams to understand the intricacies of clients’ business objectives and devise digital solutions for reaching them. While he has deep technical knowledge, Chong Jin’s passion is talking digital strategy with clients, drawing from his deep industry knowledge to imagine what’s possible, and how to push boundaries.
Whether it’s conceptualizing first-to-market custom apps, building ever-more powerful e-commerce capabilities or designing integrated digital plans, Chong Jin is constantly challenging himself and our team to maximize clients’ digital marketing budgets to deliver their KPIs and strategic goals.
Chong Jin is a master of workarounds, outside-the-box solutions and finding a way to make things work better. With an astounding work ethic and renowned reputation as a Night Owl, it is not uncommon to see middle-of-the-night emails in your inbox with a new idea or approach he’s just thought of. On most days, Chong Jin can be found with a big smile on his face, working closely with his team brainstorming the next Purpose/Built solution to a client’s challenge.